FUSION magazine primarily covers fashion, pop culture, lifestyle, and entertainment.

From this point on, we determined that it would be preferable to not only establish a television show focused on creative narrative but also to expand the fusion brand by launching fusion magazine.

Original storytelling had shifted to the center of Fusion, with an emphasis on fusing Asian and Hollywood entertainment.

The name Fusion was conceived with the intention of bridging the gap between Asian and American pop cultures, and thus FUSION was founded. 

With the impending merger, we weren't sure if the name Unwired would still be possible. The name was originally chosen for exclusive interviews with Hollywood movie actors and musicians. However, as our storytelling shifted from focusing solely on Hollywood to also covering Japanese entertainment, we were taking our time deciding whether to change the brand's name. 

At the time, unWIRED was concentrating on developing top industry tales with Hollywood and Japan to offer our audience a new viewpoint on the possibilities of unique story content creation.

Many fans were pleased when unWIREDTV began airing programming centered on Asian pop culture.

In 2009, unWIREDTV went on its first international artist cover story, traveling to Japan to collaborate with renowned producer Yasutaka Nakata. From that point on, the network was hell-bent on penetrating the Asian market with pop culture material influenced by both East and West.

During this period, a large portion of our audience desired that unWIREDTV prioritize video game and voice-over content. This initiated a shift in our perspective on entertainment and a commitment to fan feedback.

unWIREDTV's mission has always been to provide you with exclusive access to content that fans will like and spread the word about in order to promote and inspire the newest music, movies, and other forms of popular culture.

During that time, our company's and our achievements within the industry were the main points of our presence. Our relationships with agencies and labels in the Hollywood entertainment industry have always revolved around creating exclusive content that captivates audiences and keeps them engaged with entertainment news.

Ahead of FUSION It was formerly known as unWIREDTV until our firm and brand merged. The TV show mostly focused on our company's core objective, which is conducting first-hand interviews with Hollywood celebrities and music artists. Red carpet footage, going behind the scenes, and covering the new and upcoming artists.